PHASE 1: DISCOVER AND DEFINE -->
The first step in the working with our clients is to understand the goals and objectives they have for this project. An initial discovery phase is central to every project. It allows ikonetic interactiv to contrive the overall strategic vision and lays the foundation for successful iteration of all subsequent phases.
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We'll inquire about your target market, competitors, brand identity, and other online/offline marketing efforts. For Web-based information systems we'll listen and observe as we gain a complete understanding of the tasks and procedures we'll be automating or simplifying. Examining the process of human behavior is an integral component of successful Web product design. We may recommend conducting interviews and/or surveys or usability testing to make a through assessment. During the discovery phase we encourage our clients to appoint a dedicated internal champion to interface with the ikonetic interactiv team to insure seamless acquisition of relevant information.
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In accessing your needs, we'll establish the project requirements, which will include creative and technical briefs and an outline of our strategy and approach to achieving your optimal solution. Afterwards, we'll develop a project timeline and budget and furnish a milestone driven development proposal that will describe and document all deliverables.
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